Customers are the reason and purpose for any business. The Customer Market area represents the architect’s ability to truly understand the customer environment which supports the organization.
Perspective Capture Questions: Customer Market Area
a) What are the specific customer markets for this organization?
b) What customer markets do the relevant business units serve?
c) What are key characteristics of these relevant customer markets?
d) How are these customer markets evolving?
e) What is the organization’s strategy to serve these specific customer markets?